As authors, we would like to believe that our work will speak for itself. However, there are people out there that are willing to pay for all these reviews. I find it unethical and highly unfair. Most authors can’t afford for huge marketing campaigns and even when your book sells, you’re not guaranteed reviews. Why are honest reviews hard to get? People don’t have the time and so unsavory authors resort to buying reviews.
Amazon is doing something about it. You can read more HERE.